國立中正大學企業管理學系 Department of Business Administration, National Chung Cheng University

Courses of Each Field

Featuring Program at BA



Courses of Each Field
Fields Professors BBA Program MBA Program EMBA Program PHD Program
Marketing Management
  • Kong-Fah Cheng
  • Shih-Chieh Chuang
  • Long-Chuan Ku
  • Hung-Jen Su
  • Pei-I Yu
  • Marketing Planing
  • Advertising Management
  • Brand Management
  • Consumer Behavior
  • Creative Thinking and Marketing
  • Video and Story Marketing
  • Online-Marketing
  • Place Management>
  • Product Development & Management
  • Multivariate Analysis
  • Environment & Market Analysis
  • Consumer Decision
  • Marketing Ethics
  • Seminars on Marketing
  • Social Media Branding
  • Marketing management in dynamic environment
  • Consumer Behavior Strategy in Innovative thinking
  • Digital Marketing
  • Creativity, Innovation ,and Decision Marketing
  • Seminar in Consumer Behavior
  • Independent Study - Marketing Ethics
  • Seminar on Marketing Channel Management
  • Independent Study-Marketing Management
  • Green marketing and sustainabililty
  • Seminar on Branding and Relationship Marketing Management
Financial Management
  • Ming-Chang Cheng
  • Ming-Chang Wang
  • Managerial Economics(English-taught)
  • Advance Financial Management
  • International Financial Management
  • Accounting of Non-profit Organization
  • Future and Option
  • Financial Derivatives and Risk Management
  • Wealth Management Under Population
  • Investment Analysis(English-taught)
  • Investment Banking
  • Seminars on Corporate Finance
  • Managerial Economics
  • Financial Management
  • Financial Technology
  • Stock Market Investment with Big Data
  • Seminar on Finance and Invesment
  • Theories and Empirical Evidences of Corporate Finance and Investment
  • Seminar on Financial Management
  • Finance and Investment
  • Econometrics (II)
  • Seminar on Corporate Finance Theory
Human Resources Management
  • Ya-Hui Lien
  • Chang-Ruey
  • Chia-Ping Chen
  • Wen-Fen Yang
  • Shin-Guang Lien
  • Recruitment and Selection
  • Performance and Evaluation
  • Humanistic Thinking and Creativity
  • Leadership
  • Organizational Development
  • Organizational Learning
  • Training and Development
  • Human Resource Recruitment and Selection
  • Systematic Thinking
  • Corporate Momentum
  • Organizational Behavior
  • Organizational Behavior and Change Leadership
  • Human Resources management and employee motivation
  • Organizational Change and Development
  • The System Thinking for The Business Decisions
  • Seminar on Organizational Behavior
  • Independent Study: Humanity and Creativity
Logistics Management
  • Shih-Pin Chen
  • Ming-Te Chen
  • Din-Horng Yeh
  • Cheng-Kui Huang
  • Application and Design of Business Software
  • Project Management
  • Simulation
  • Application of Systematic Software
  • Application of Mathematical Planning
  • Computer Software Application
  • Big data and simulation
  • Project Management
  • Management and Innovation for Artificial Intelligence
  • Computer Software Application
  • Seminar on big data analysis and management
  • Seminar on Quantitative Method (I)
Strategic Management
  • Ching Horng
  • Hsien-Jui Chung
  • Chia-Wen Hsu
  • Hsiang-Lin Cheng
  • Chung-Lin Tsai
  • Innovative Management
  • Analysis of Industry Competition
  • Introduction to International Business
  • Innovative Business Model Management
  • Strategic Management
  • Industry Analysis and Business Model
  • Sharing Economy and Platform Strategy
  • Managerial and Decision Principles from China History
  • International Strategy and Competitive Analysis
  • Top Management Team and Business Succession
  • Seminar on Organization Theory (II)
  • seminar on new technology adoption, brand innovation and strategy transformation
  • Seminar on Organizational and Strategic Change
  • Seminar in Technology Management


Featuring Program at University Level

Other than the above featuring programs provided by CCUBA department, there are also other Featuring Program at University Level, such as Electronic Commerce Program , Applied Language Studies and Scientific storytelling of Mr.Science:Creative Science Communication Certification Program, etc., please refer to here for further information







Address:No.168, Sec. 1, University Rd., Min-Hsiung Township, Chia-yi County 621, Taiwan (R.O.C.)
TEL:(05)2720411#24301~3 FAX:(05)2720564 E-Mail:busadm@ccu.edu.tw Last update: 2019/04/01
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