Courses of Each Field

Featuring Program at BA



Courses of Each Field
Fields Professors BBA Program MBA Program
Marketing Management
  • Yung-Ching Ho
  • Kong-Fah Cheng
  • Shih-Chieh Chuang
  • Long-Chuan Ku
  • Hung-Jen Su
  • Pei-I Yu
  • ◎Marketing Planing
  • ◎Advertising Management
  • ◎Brand Management
  • ◎Consumer Behavior
  • ◎Creative Thinking and Marketing
  • ◎Video and Story Marketing
  • ◎Online-Marketing
  • ◎Place Management>
  • ◎Product Development & Management
  • ◎Multivariate Analysis
  • ◎Environment & Market Analysis
  • ◎Consumer Decision
  • ◎Marketing Ethics
  • ◎Seminars on Marketing
Financial Management
  • Ya-Chiu Liu
  • Te-Shun Huang
  • Ming-Chang Cheng
  • Ming-Chang Wang
  • ◎Managerial Economics
  • ◎Advance Financial Management
  • ◎International Financial Management
  • ◎Accounting of Non-profit Organization
  • ◎Future and Option
  • ◎Financial Derivatives and Risk Management
  • ◎Wealth Management Under Population
  • ◎Investment Analysis
  • ◎Investment Banking
  • ◎Seminars on Corporate Finance
Human Resources Management
  • Ya-Hui Lien
  • Chang-Ruey
  • Chia-Ping Chen
  • Wen-Fen Yang
  • ◎Recruitment and Selection
  • ◎Performance and Evaluation
  • ◎Humanistic Thinking and Creativity
  • ◎Leadership
  • ◎Organizational Development
  • ◎Organizational Learning
  • ◎Training and Development
  • ◎Human Resource Recruitment and Selection
  • ◎Systematic Thinking
  • ◎Corporate Momentum
Logistics Management
  • Shih-Pin Chen
  • Ming-Te Chen
  • Din-Horng Yeh
  • Cheng-Kui Huang
  • ◎Application and Design of Business Software
  • ◎Project Management
  • ◎Simulation
  • ◎Application of Systematic Software
  • ◎Application of Mathematical Planning
Strategic Management
  • Ching Horng
  • Hsien-Jui Chung
  • Wen-Ting Lin
  • Chia-Wen Hsu
  • Hsiang-Lin Cheng
  • ◎Innovative Management
  • ◎Analysis of Industry Competition
  • ◎Introduction to International Business
  • ◎Innovative Business Model Management


Featuring Program at University Level

Other than the above featuring programs provided by CCUBA department, there are also other Featuring Program at University Level, such as Electronic Commerce Program , Applied Language Studies and Scientific storytelling of Mr.Science:Creative Science Communication Certification Program, etc., please refer to here for further information







地址:嘉義縣民雄鄉三興村7鄰大學路一段168號 No.168, Sec. 1, University Rd., Min-Hsiung Township, Chia-yi County 621, Taiwan (R.O.C.)

電話:(05)2720411#24301~3 傳真:(05)2720564 E-Mail:busadm@ccu.edu.tw 最後更新日期:2017/09/19 聯絡人:施淑雯、何美冠

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