蘇宏仁 Hung-Jen Su

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蘇宏仁  Hung-Jen Su

專任副教授
兼  大學部事務規劃委員

管理學院4313研究室
(05)2720411 ext34317
bmaes@ccu.edu.tw

教授學歷

美國普渡大學消費者行為博士

研究領域

消費者行為
網路行銷

教授科目

行銷管理
消費者行為
網路行銷

期刊論文

  1. Kim, Jeong., Chen, Ming and Hung-Jen Su, (2009), The impact of Korean TV drama popularity on Taiwanese tourism demand for Korea, Tourism Economics, (Accepted). (SSCI).
  2. Hung-Jen Su , Lucette B Comer, and Sanghyun Lee (2008) The Effect of Expertise on Consumers’ Satisfaction with the Use of Interactive Recommendation Agents. Psychology & Marketing, Sep. 25(9), pp. 859-880. (SSCI).
  3. Lin, Chien-Huang, Ya-Chung Sun, Shih-Chieh Chuang, and Hung-Jen Su (2007), “Time Pressure and the Compromise and Attraction Effects in Choice,” Advances in Consumer Research.
  4. Hung-Jen Su, Sanghyun Lee and Lucette B. Comer,2006,”The effect of expertise on consumers’satisfaction with the use of online recommendation agents”.,Psychology and Marketing。(非中華民國期刊論文)
  5. Lee, Sanghyun, Hung-Jen Su and Alan, J. Dubinsky,2005,“Relationship selling in the meeting planner/hotel salesperson dyad“,Journal of Hospitality & Tourism Research, Vol.XX, No.X。(非中華民國期刊論文)
  6. Hung-Jen Su, Sanghyun Lee, Jing Ding and Lucette B. Comer,2005,“Relations among measures of trait empathy, empathetic response, and willingness to get involved in customer contact situations”,Psychological Reports, Vol.93, pp.378-380。(SSCI)

研討會論文

  1. 莊世杰‧蘇宏仁‧張佳榮，品牌熟悉度、促銷訊號及認知需求在折扣效果中的干擾角色，輔仁管理評論。中華民國96年9月，第十四卷第三期，1-18
  2. 蘇宏仁、盧龍泉、林嘉福，2005，線上服務品質與顧客滿意度關係之究-以旅遊網站為例，第三屆當代行銷研討會, 國立中正大學，嘉義。(非中華民國期刊論文)
  3. 盧龍泉、蔡青姿、蘇宏仁，2004，醫學雷射美容消費意向行為之實證研究，第二屆服務業行銷暨管理學術研討會, 國立嘉義大學，嘉義。(非中華民國期刊論文)
  4. Comer, Lucette B., Sanghyun Lee, Hung-Jen Su, and Jing Ding (2002), “Empathy and Helping Behavior in a Retail Setting,” Proceedings of American Marketing Association Summer Educators’ Conference
  5. Su, Hung-Jen, Sanghyun Lee, Jing Ding, and Lucette B. Comer (2001), “An Exploration into the Potential of Empathy for the Selection of Retail Employees,” Proceedings of Academy of Marketing Science Annual Conference.
  6. Li Zhou and Hung-Jen Su (2000), "Predicting College Student Debt: An Exploratory Study of Sociodemographic, Economic, Attitudinal, and Behavior Determinants," Proceeding of the Association for Financial Counseling and Planning Education Conference.
  7. Su, Hung-Jen and Sharon DeVaney (1999), “Determinants of the Amount of Home Equity Line of Credit,” Proceedings of the Association for Financial Counseling and Planning Education Conference.

其他著作

  1. Research Assistant for PRF (Purdue Research Foundation) grant project Purdue University , West Lafayette , June 2001 – August 2001. Analyzed survey data using SPSS
  2. Research Assistant in Graduate School , Department of CSR Purdue University , West Lafayette , August 1997 – May 2000 Analyzed national data (Survey of Consumer Finances) using SAS