游蓓怡 Annie Pei-I Yu
專任副教授
兼 廣宣委員
管理學院440研究室
(05)2720411 ext34323
annieyu@ccu.edu.tw
教授學歷
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英國愛丁堡大學行銷博士
國立高雄第一科技大學行銷碩士
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研究領域
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關係行銷
服務行銷
消費者關係參與動機及行為
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教授科目
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品牌管理
通路管理
行銷管理
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經歷
- 英國愛丁堡大學Business School兼任助教
- 國立台北商業技術學院附設專科進修學校兼任講師
期刊論文
- Hung, Shin-Yuan, Annie Pei-I Yu and Yi-Chieh Chiu (2018, Jan). Investigating the factors influencing small online vendors’ intention to continue engaging in social commerce. Journal of Organizational Computing and Electronic Commerce, 28 (1), 9-30. (SCI).
- 楊文芬、游蓓怡(2018年06月)。康揚輔具─品牌再造與通路設計的抉擇。產 業與管理論壇,20(2) 86-100。(TSSCI)。
- Lin, Kuo-Yi, Annie Pei-I Yu, Pei-Chun Chu and Chen-Fu Chien (2017, Sep). User-experience-based design of experiments for new product development of consumer electronics and an empirical study. Journal of Industrial and Production Engineering , 34(7), 504-519. (TSSCI).
- Cheng, Yin-Yui, Annie Pei-I Yu, Molly Chien-Jung Huang and Chia-Jung Dai (2017, Jul). Preference Reversals Between Joint and Separate Evaluations With Multiple Alternatives and Context Effects. Psychological Reports, 120 (6), 1117- 1136.. (SSCI, 98/129 in Psychology).
- Kao, Danny Tengti, Lei Zhang, Annie Pei-I Yu and Pei-Hsun Wu (2017, Jun). Do ad metaphors enhance or dilute the consumers' brand preferences? Exploring the moderating role of goal orientation. Journal of Consumer Behaviour, 16(5), 474- 482. (SSCI, 78/121 in Business).
- Kao,Danny Tengti, Pei-Hsun Wu and Annie P. Yu (2017, Jan). The impact of construal level on brand preferences: Ad metaphors and brand biography as moderators. Asia Pacific Management Review, 22(1), 52- 59.. (TSSCI, 8/46 in Management (Taiwan)).
- Chien, Chen-Fu, Rhoann Kerh, Kuo-Yi Lin, and Annie Pei-I Yu (2016, Jul). Data-driven innovation to capture user-experience product design: An empirical study for notebook visual aesthetics design. Computers & Industrial Engineering , 99, 162-173. (SCI, 28/105 in computer science).
- Chien, Chen-Fu, Kuo-Yi Lin, and Annie Pei-I Yu (2014, Jul). User-experience of tablet operating system: an experimental investigation of Windows 8, iOS 6, and Android 4.2. Computers & Industrial Engineering, 73, 75-84.. (SCI, 28/105 in computer science).
研討會論文
- Yu, Wen-Yu, Hung, Shin-Yuan, Yu, Annie Pei-I and Yu-Li Hung (2018, Nov). Understanding Social Media Participation Continuance Intention: A Perspective of Friends on Social Media. DSI 49th Annual Meeting, Chicago, Illinois, USA.
- Yu, Annie (2018, Jul). A dark side of the consumer–brand relationship: Schadenfreude. 2019 51st Academy of Marketing Annual Conference, University of Stirling, Stirling Scotland, UK.
- Yu, Annie Pei-I Cheng, Hsiao jou (2016, Jun). Brand Story Marketing: Its Influence on the Formation of Brand Image, Brand Attitude and Purchase Intention. The Seventh Asian Conference on the Social Sciences, Kobe, Japan.
- Yu, Annie Pei-I (2015, Dec). I belong to this community: the role of engagement, identification, and repurchase intention. 2015 International Conference on Kansei Engineering: Sensibility and Rationality, Chang Gung University, New Taipei City, Taiwan. ISBN:978-986-88721-6-5.
- Yu, Annie Pei-I and Yang, Irene Wen-Fen (2015, Sep). The Exploration of “Trash Talk” in Brand community and Its Influence on Brand Relationship. 2015 British Academy of Management Conference, Portsmouth, UK. MOST 104-2410-H- 194-087. ISBN: 978-0-9549608-8-9.
- Yu, Annie Pei-I and Hsu, Wei-Kung (2014, May). Service wait management and its effects on service evaluation in pre-process of restaurant service. Global Entrepreneurship and Innovation in Management (GEIM) Conference, National Chung-Hsing University, Taiwan.
- Yu, Annie P. (2011), “The Emergence of Anti-Brand Communities and Their Influence on Companies and the Other Consumers”, In: Patterson, A. and Oakes, S. (eds) Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever, Academy of Marketing, Liverpool, UK
- Yu, Annie P. (2009), “The Motivation for Relationship Engagement in the Financial Services Industry: the Consumer’s perspective”, paper presented at 17th International Colloquium on Relationship Marketing (ICRM), Maastricht University, the Netherlands.
- Yu, Annie P. (2009), “Relationship Marketing: Consumers’ Motivation for Relationship Engagement”, paper presented at 5th Scottish Doctoral Management Conference, St. Andrews University, UK.
- Yu, Annie P. (2008), “The Impact of Financial Service Type on Consumer Relationship Engagement Motives: An Empirical Investigation of Retail Banking Consumers”, paper presented at 2008 Academy of Marketing Annual Conference, Aberdeen, UK.
- Yu, Annie P. and Tina Harrison (2006), “Consumer Relationship Marketing: Consumer’s Relationship Behaviour for Different Products in the Same Category,“ paper presented at the Workshop on New Directions in Relationship Marketing, Brussels, Belgium.
- Yu, Annie P. (2006), “Consumer Relationship Marketing: Why Consumers Engage in relationships with Companies, paper presented at the 14th International Colloquium on Relationship Marketing (ICRM), Leipzig, Germany.
- Yu, Annie P. (2006), “Consumer Relationship Engagement Motives in the Context of Online and Offline Financial Services Relationships,” paper presented at 2006 Academy of Marketing Conference Doctoral Colloquium, London, UK.
其他著作
- Yu, Annie Pei-I and Harrison, Tina. Chapter 9: Financial services customer relationships: meanings, motivations and manifestations . The Routledge Companion to Financial Services Marketing (ISBN: 978-0-415-82914-4). UK: Routledge. Dec, 2014: 133-147.