The Department of Business Administration at National Chung Cheng University was founded in 1991, providing a comprehensive range of academic programs spanning from undergraduate to doctoral degrees in business administration. Annually, our department admits 88 undergraduate students, 44 master's students, 14 in the Master of Marketing and Digital Analytics program, 40 in EMBA program, and 10 in PhD program. We also recruit outstanding international students across all degree levels. Currently, our department is supported by a team of 21 tenured professors, comprising 11 full professors, 6 associate professors, and 4 assistant professors.