Faculty Introduction

Professor Emeritus

Yung-Ching Ho
Area of expertise: Marketing Management, Strategic Management, Innovation Management

Full-time Faculty

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Cheng-kui (Tony) Huang, Professor and Department Chair and Head of Extension Education & e-Learning Center
Email bmahck@ccu.edu.tw
Extension 34319 (052729376 off-campus)
Office 4563
Website http://140.123.169.58:88/
Area of expertise Big Data/Data Mining, Business Intelligence, Information Management, Applications of Artificial Intelligence, E-commerce, Soft Computing
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Shih-Pin Chen, Professor
Email chensp@ccu.edu.tw
Extension 34302
Office 445
Area of expertise Operations Research, Decision Science, Quantitative Methods, Production and Operations Management, Supply Chain Management Analysis, Operations Analysis, Application of Fuzzy Theory in Operations Management, Inventory Management, Project (Network) Management Analysis, Queuing Theory and Applications, Nonlinear Programming, System Simulation
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Bella Ya-Hui Lien, Professor and Dean of the College of Management
Email bmayhl@ccu.edu.tw
Extension 34315
Office 437
Area of expertise Organizational Development, Training Development, Human Resource Development, Career Development
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Hsien-Jui Chung, Professor
Email hj0730.chung@gmail.com
Extension 34313
Office 452
Area of expertise Business Models, Strategic Layout, Organizational Theory, Industry Analysis, Case Teaching and Writing, History and Management Decision Making, Business History
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Long-Chuan Lu, Professor and Dean of Student Affairs
Email bmalcl@ccu.edu.tw
Extension 34311; 12100
Office 436; 010
Area of expertise Marketing Research, Database Marketing, Marketing Ethics
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Shih-Chieh Chuang, Professor
Email bmascc@gmail.com
Extension 34320
Office 4562
Area of expertise Consumer Behavior, Marketing Management, Behavioral Decision Theory, Advertising Management
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Ming-Chang Wang, Professor
Email mcwang@ccu.edu.tw
Extension 34312
Office 453
Area of expertise Financial Technology, Large-scale Investment, Investment Portfolio, Corporate Governance, Market Microstructure
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Chia-Wen Hsu, Professor and Vice Dean of the College of Management
Email cwhsu@ccu.edu.tw
Extension 34306
Office 446
Area of expertise Strategic Management, International Business Management, Enterprise Growth and Capability Development, Overseas Direct Investment
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Ming-Chang Cheng, Professor
Email bmamcc@ccu.edu.tw
Extension 34310
Office R 432
Area of expertise Corporate Financial Management, Securities Investment Analysis, Securities Trading Practices, Wealth Management, Corporate Value and Securities Valuation Assessment, Financial Markets and Institutions, Investment Banking, Derivative Financial Instruments and Risk Management, Industry Competitiveness Analysis, Managerial Economics, Microeconomics, Pricing Theory and Applications, Economic Growth and Development
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Hsiang-Lin Cheng, Professor
Email hlcheng@ccu.edu.tw
Extension 34325
Office 4314
Area of expertise Internationalization of Taiwanese Small and Medium-sized Enterprises, Enterprise B2B Marketing, Enterprise Innovation Strategy, Market Opportunity Positioning
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Kong-Fah Cheng, Professor
Email bmakfc@ccu.edu.tw
Extension 34308
Office 450
Area of expertise Service Marketing, Marketing Research, Creative Marketing
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Ming-Te Chen, Associate Professor
Email bmamtc@ccu.edu.tw
Extension 34309
Office 451
Area of expertise Big Data Analysis and Applications, System Simulation, Global Supply Chain Management, Project Management, Job Scheduling, Inventory Management
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Din-Horng Yeh, Associate Professor
Email bmadhy@ccu.edu.tw
Extension 34316
Office 449
Area of expertise Applied Operations Research
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Hung-Jen Su, Associate Professor
Email bmaesu@gmail.com
Extension 34317
Office 4313
Area of expertise Consumer Behavior, Internet Marketing
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Annie Pei-I Yu, Associate Professor
Email annieyu@ccu.edu.tw
Extension 34323
Office 440
Area of expertise Relationship Marketing, Service Marketing, Consumer Relationship Engagement Motivation and Behavior
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Irene Wen Fen Yang, Associate Professor
Email ireneyang@ccu.edu.tw
Extension 34301
Office 435
Area of expertise Talent Recruitment and Organizational Attraction, Individual Differences and Personality Traits, Selection Interview
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Min-Shi Liu, Associate Professor
Email kayliu@ccu.edu.tw
Extension 34322
Office 434
Area of expertise Management, Organizational Behavior, Human Resource Management
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Hao-Chang Sung, Assistant Professor
Email hcsung@ccu.edu.tw
Extension 34326
Office 421
Area of expertise Financial Management, Financial Accounting, Corporate Finance, Asset Pricing
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Yung-Huei Chen, Assistant Professor
Email clcyhc@ccu.edu.tw
Extension 34305
Office 439
Area of expertise Second Language Acquisition, TESOL
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Hsi-Fang Lai, Assistant Professor
Email hsifanglai@ccu.edu.tw
Extension 34322
Office 434
Area of expertise Leadership, Deviant Behavior, Cognition, Emotion
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Tian- Jyun Gong, Assistant Professor
Email tjgong@ccu.edu.tw
Extension 34318
Office 4564
Area of expertise Strategic Management, Organizational Theory, International Business, Strategic Human Resource Management

Adjunct Faculty

Chang-Ruey Ay
Human Resource Management, Leadership and Learning Organization, Emotional Management
Chia-Ping Chen
System Dynamics, Organizational Learning
Chih-Hsi Chen
Strategic Management, Management Decision Making Models, Practical Application Value of Business Theory
Gwo -Yang Tsai
Quality Management, Organizational Learning
Yung-Fu Wang
Commercial Law, Tax Law, Administrative Law, Civil Law
Ming-Huang Chen
Management, Introduction to Business