Bachelor's Program

To cultivate basic management talents required by enterprises with the following core competencies:

1. Cost-benefit analysis
2. Information technology
3. Problem-solving skills
4. International perspective
5. English proficiency
6. Business ethics and humanistic concern

Master's Program

To cultivate project management talents required by enterprises with the following core competencies:

1. Integration and critical thinking
2. Leadership and communication
3. Research capacity
4. International perspective
5. Business ethics and humanistic concern

Master of Marketing and Digital Analytics Program

To cultivate marketing management talents with creativity, humanity, and practicality with the following core competencies:

1. Integration and critical thinking
2. Leadership and communication
3. Research capacity
4. International perspective
5. Business ethics and humanistic concern

EMBA Program

To foster management capabilities with the following core competencies:

1. Knowledge integration and critical thinking
2. Leadership and communication
3. International perspective
4. Business ethics and humanistic concern

Doctoral Program

To cultivate talents in teaching, research, and professional management in the field of business administration with the following core competencies:

1. Specialized knowledge
2. Teaching ability
3. Research training
4. International perspective
5. Business ethics and humanistic concern

The core competencies of the department are ICR²T

1. Integration capability (Integration)
2. Creative thinking ability (Creativity)
3. Analytical and problem-solving ability (Reasoning)
4. Independent research ability (Research)
5. Team collaboration (Team)