Professor Emeritus
Yung-Ching Ho
Area of expertise: Marketing Management, Strategic Management, Innovation Management
Full-time Faculty
| Cheng-kui (Tony) Huang, Professor and Department Chair and Head of Extension Education & e-Learning Center |
| Email |
bmahck@ccu.edu.tw |
| Extension |
34319 (052729376 off-campus) |
| Office |
4563 |
| Website |
http://140.123.169.58:88/ |
| Area of expertise |
Big Data/Data Mining, Business Intelligence, Information Management, Applications of Artificial Intelligence, E-commerce, Soft Computing |
| Shih-Pin Chen, Professor |
| Email |
chensp@ccu.edu.tw |
| Extension |
34302 |
| Office |
445 |
| Area of expertise |
Operations Research, Decision Science, Quantitative Methods, Production and Operations Management, Supply Chain Management Analysis, Operations Analysis, Application of Fuzzy Theory in Operations Management, Inventory Management, Project (Network) Management Analysis, Queuing Theory and Applications, Nonlinear Programming, System Simulation |
| Bella Ya-Hui Lien, Professor and Dean of the College of Management |
| Email |
bmayhl@ccu.edu.tw |
| Extension |
34315 |
| Office |
437 |
| Area of expertise |
Organizational Development, Training Development, Human Resource Development, Career Development |
| Hsien-Jui Chung, Professor |
| Email |
hj0730.chung@gmail.com |
| Extension |
34313 |
| Office |
452 |
| Area of expertise |
Business Models, Strategic Layout, Organizational Theory, Industry Analysis, Case Teaching and Writing, History and Management Decision Making, Business History |
| Long-Chuan Lu, Professor and Dean of Student Affairs |
| Email |
bmalcl@ccu.edu.tw |
| Extension |
34311; 12100 |
| Office |
436; 010 |
| Area of expertise |
Marketing Research, Database Marketing, Marketing Ethics |
| Shih-Chieh Chuang, Professor |
| Email |
bmascc@gmail.com |
| Extension |
34320 |
| Office |
4562 |
| Area of expertise |
Consumer Behavior, Marketing Management, Behavioral Decision Theory, Advertising Management |
| Ming-Chang Wang, Professor |
| Email |
mcwang@ccu.edu.tw |
| Extension |
34312 |
| Office |
453 |
| Area of expertise |
Financial Technology, Large-scale Investment, Investment Portfolio, Corporate Governance, Market Microstructure |
| Chia-Wen Hsu, Professor and Vice Dean of the College of Management |
| Email |
cwhsu@ccu.edu.tw |
| Extension |
34306 |
| Office |
446 |
| Area of expertise |
Strategic Management, International Business Management, Enterprise Growth and Capability Development, Overseas Direct Investment |
| Ming-Chang Cheng, Professor |
| Email |
bmamcc@ccu.edu.tw |
| Extension |
34310 |
| Office |
R 432 |
| Area of expertise |
Corporate Financial Management, Securities Investment Analysis, Securities Trading Practices, Wealth Management, Corporate Value and Securities Valuation Assessment, Financial Markets and Institutions, Investment Banking, Derivative Financial Instruments and Risk Management, Industry Competitiveness Analysis, Managerial Economics, Microeconomics, Pricing Theory and Applications, Economic Growth and Development |
| Hsiang-Lin Cheng, Professor |
| Email |
hlcheng@ccu.edu.tw |
| Extension |
34325 |
| Office |
4314 |
| Area of expertise |
Internationalization of Taiwanese Small and Medium-sized Enterprises, Enterprise B2B Marketing, Enterprise Innovation Strategy, Market Opportunity Positioning |
| Kong-Fah Cheng, Professor |
| Email |
bmakfc@ccu.edu.tw |
| Extension |
34308 |
| Office |
450 |
| Area of expertise |
Service Marketing, Marketing Research, Creative Marketing |
| Ming-Te Chen, Associate Professor |
| Email |
bmamtc@ccu.edu.tw |
| Extension |
34309 |
| Office |
451 |
| Area of expertise |
Big Data Analysis and Applications, System Simulation, Global Supply Chain Management, Project Management, Job Scheduling, Inventory Management |
| Din-Horng Yeh, Associate Professor |
| Email |
bmadhy@ccu.edu.tw |
| Extension |
34316 |
| Office |
449 |
| Area of expertise |
Applied Operations Research |
| Hung-Jen Su, Associate Professor |
| Email |
bmaesu@gmail.com |
| Extension |
34317 |
| Office |
4313 |
| Area of expertise |
Consumer Behavior, Internet Marketing |
| Annie Pei-I Yu, Associate Professor |
| Email |
annieyu@ccu.edu.tw |
| Extension |
34323 |
| Office |
440 |
| Area of expertise |
Relationship Marketing, Service Marketing, Consumer Relationship Engagement Motivation and Behavior |
| Irene Wen Fen Yang, Associate Professor |
| Email |
ireneyang@ccu.edu.tw |
| Extension |
34301 |
| Office |
435 |
| Area of expertise |
Talent Recruitment and Organizational Attraction, Individual Differences and Personality Traits, Selection Interview |
| Min-Shi Liu, Associate Professor |
| Email |
kayliu@ccu.edu.tw |
| Extension |
34322 |
| Office |
434 |
| Area of expertise |
Management, Organizational Behavior, Human Resource Management |
| Hao-Chang Sung, Assistant Professor |
| Email |
hcsung@ccu.edu.tw |
| Extension |
34326 |
| Office |
421 |
| Area of expertise |
Financial Management, Financial Accounting, Corporate Finance, Asset Pricing |
| Yung-Huei Chen, Assistant Professor |
| Email |
clcyhc@ccu.edu.tw |
| Extension |
34305 |
| Office |
439 |
| Area of expertise |
Second Language Acquisition, TESOL |
| Hsi-Fang Lai, Assistant Professor |
| Email |
hsifanglai@ccu.edu.tw |
| Extension |
34322 |
| Office |
434 |
| Area of expertise |
Leadership, Deviant Behavior, Cognition, Emotion |
| Tian- Jyun Gong, Assistant Professor |
| Email |
tjgong@ccu.edu.tw |
| Extension |
34318 |
| Office |
4564 |
| Area of expertise |
Strategic Management, Organizational Theory, International Business, Strategic Human Resource Management |
Adjunct Faculty
Chang-Ruey Ay
Human Resource Management, Leadership and Learning Organization, Emotional Management
Chia-Ping Chen
System Dynamics, Organizational Learning
Chih-Hsi Chen
Strategic Management, Management Decision Making Models, Practical Application Value of Business Theory
Gwo -Yang Tsai
Quality Management, Organizational Learning
Yung-Fu Wang
Commercial Law, Tax Law, Administrative Law, Civil Law
Ming-Huang Chen
Management, Introduction to Business
