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Management Functions Refinement Track

MANAGEMENT ELITE TRACK
Objectives & Curriculum Overview

This track is designed for mid-level leaders and professional managers across all fields. Its aim is to help students develop, in a way suited to each individual, the management expertise needed to thrive in a changing environment — cultivating managers who can face the challenges of the digital-technology and globalization era with confidence and innovation.

To fulfill the department's aspirations for its elite-track students, beyond two required courses the track carefully offers as many as 35 electives across five core management functions, opened on a two-year rotating cycle so students can freely choose according to their own strengths and interests, refining their management knowledge and skills.

Three Directions of Development

學員有三大發展方向

Cross-track: elect Business Leaders courses跨組選修企業領袖組課程
Strategy策略
Marketing行銷
HR人資
Finance財務
Operations運籌
National Chung
Cheng University
Explore diverse management knowledge across fields
跨領域涉獵多元管理知識
Deepen knowledge in a single management function
深化單一管理功能知識

Elective Courses by Functional Area

五大管理功能領域選修課程

Strategic Management 策略管理

  • New Venture Development & Case Analysis
  • Organizational Change & Innovation
  • Strategic Management
  • Analysis of Ancient Strategists' Strategic Thinking
  • Digital Economy & the Business Revolution
  • Organizational Management
  • Emerging-Market Growth Strategy & Challenges

Marketing Management 行銷管理

  • Digital Marketing Strategy
  • Consumer Behavior Strategy under Innovative Thinking
  • Brand & Social-Media Marketing
  • Cross-Cultural Communication & Service Experience
  • Marketing Cases
  • Marketing Information Analysis
  • Applications of Google Analytics

Human Resource Management 人力資源管理

  • Organizational Behavior
  • Human Resource Management
  • Organizational Communication
  • Performance Management & Employee Motivation
  • Team Development & Management
  • Learning Leadership through Film
  • Organizational Learning & Creativity

Operations Management 運籌管理

  • Project Management
  • Logistics Management
  • AI Management & Innovation
  • Computer Software Applications
  • Management Science
  • Big Data & Simulation Analysis
  • Decision Analysis

Financial Management 財務管理

  • Investment Analysis
  • Financial Freedom & Financial Management
  • Technical Analysis & Quantitative Investing
  • FinTech
  • International Finance & Foreign-Exchange Operations
  • Behavioral Finance & Disciplined Trading
  • Managerial Economics

Other 其他

  • Research Methods & Thesis; students may also elect Business Leaders track courses.
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