Jump to the main content block
:::
:::

Core Competencies

Core Competencies  |  The Five Abilities You'll Develop Here

banner
communication
01
Communication
The Ability to Communicate

Through long-term, systematic training, students learn to "listen," "share," and "discuss," ultimately expressing their own views precisely and fluently—and even learning to "persuade" and "influence" others.

reasoning
02
Reasoning
The Ability to Reason and Think Critically

Through repeated classroom discussions, students gradually learn to use a "philosophical" mode of thinking to understand, articulate, and critique their own arguments and those of others.

This long-term accumulation of analytical training equips students with solid analytical skills and cultivates clear logic and independent thinking.

adaptability
03
Adaptability
The Ability to Adapt and Stay Flexible

The marketing landscape changes rapidly, and the marketing tools driven by technological development grow by the day. Yet the application of every tool and technique ultimately stems from the essence of marketing—a solid grounding in core concepts.

Through two years of rigorous theoretical and practical training, students develop flexible thinking to face future market environments and apply what they have learned to adapt to all kinds of change.

foresight
04
Foresight
The Ability to See the Future

Through solid, systematic knowledge and thinking training, students develop "sharp awareness" and "analytical skill" regarding market trends.

Beyond enabling students to analyze market dynamics methodically and make effective marketing judgments, the ultimate goal is to help them develop keen insight and the ability to discern future trends.

teamwork
05
Teamwork
The Ability to Work as a Team

Through repeated group work across courses, students engage with marketing projects from different industries and of different natures, interacting with members who bring varied expertise and skills.

Across the full process from planning to execution, students learn how to "communicate," "coordinate," and "collaborate" with their partners to achieve the final marketing goal.

Click Num:
Login Success