研究領域
1. 消費者行為 2. 行銷管理 3. 行為決策理論 4. 廣告管理
教授科目
1. 行銷個案研討
2. 消費者行為專題研討
3. 廣告管理(大學部)
4. 國際行銷管理(大學部)
5. 消費者行為(碩專班)
6. 實驗設計(碩士班)
2. 消費者行為專題研討
3. 廣告管理(大學部)
4. 國際行銷管理(大學部)
5. 消費者行為(碩專班)
6. 實驗設計(碩士班)
| 項目 |
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| 國立中央大學企管博士 |
| 項目 |
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| 1. Cheng, Y., Chuang, S., Lee, C. and Kao, C. (2023). The influence of price location on reference-price ads, Marketing Intelligence & Planning.41, 87-94. SSCI, IF=3.491, |
| 2. Cheng, Y., Chuang, S., Hung, C. and Hsieh, S. (2023)"The longer the better? The impact of online travel reviews on consumer trust and visit intention, The Journal of Vacation Marketing, SSCI, IF=3.82, |
| 3. Cheng, Y., Chuang, S., Hung, C. and Weng, S. (2022). What triggers travel spending? – The impact of prior spending on additional unplanned purchases" . Journal of Travel Research. 61 (6), 1378-1390. (SSCI，IF= 10.987，觀光領域期刊排名第2) |
| 4. Hung, H., Cheng, Y., Chuang, S., Yu, A. P. and Lin, Y.(2021). Consistent price endings increase consumers perceptions of cheapness. Journal of Retailing and Consumer Services 61, 102590. SSCI IF=10.972 |
| 5.. Yu, A.P., Chuang, S., Cheng, Y., and Wu, Y. (2020). The influence of sharing versus self-use on the preference for different types of promotional offers. Journal of Retailing and Consumer Services,54,1-10 SSCI |
| 6. Cheng, Y., Chuang, S., Yu, A.P., and Lia, W., (2019). Change in Your Wallet, Change Your Choice: The Effect of the Change-Matching Heuristic on Choice, Journal of Retailing and Consumer Services,49,67-76. SSCI |
| 7. Kuo, K., Huang, C.J., Chuang, S., and Wu. P. (2019). Fit or not? Bringing Regulatory Fit into the Frame on Health Food Preferences. Asia Pacific Journal of Marketing and Logistics. 31, 1388-1404. SSCI |
| 8. Cheng, Y.H., Chuang, S.C., and Huang, C.J. (2018) The Effects of Consumer Emotion on Nine-Ending Prices, NTU Management Review. 28, 1-42. TSSCI |
| 9. Wang, S., Cheng, Y.H., Lee, E. C., and Chuang, S.C. (2019). Endowment Effect: Trading for Oneself Versus Trading for Others. Psychological reports. 122 issue: 6, 2298-2319(SSCI). |
| 10. Huang, C.J., Cheng, Y.H., Chuang, S. and Kuo,K. (2016). Framing makes tourists more environmentally conservative. Annals of Tourism Research (SSCI: Ranking top 2 in Tourism and Hospitality Journals), 61, 242-244..journal impact factor 5.98， 5 year impact factor 8.12 |
| 11. Lee, E., Chuang, S., Chiu, C., and Lan, K. (2017, Sep). The Influence of Task Difficulty on Context Effect-Compromise and Attraction Effect. Current Psychology, 36, 392-409 (SSCI). |
| 12. Cheng, Y. H., Chang, C. J., Chuang, S. C., & Liao, Y. W. (2015). Guilt No Longer a Sin: The Effect of Guilt in the Service Recovery Paradox. Journal of Service Theory and Practice 25(6), 836-853. (SSCI)。 |
| 13. Cheng, Y.H., Huang, M., Chuang, S.C., and Ju, Y. R. (2015). Burger or Yogurt? Indulgent Consumption in Impression Management Contexts, International Journal of Psychology, 50, 345-53, SSCI. |
| 14. Cheng, Y.H., Chuang, S.C., Cheng, C.J., and Cheng, W.Y. (2016).The Boundary Conditions of the Nine-Ending Pricing Effect in Different Evaluation Modes：Separate, Joint and Sequential. NTU Management Review. 26, 73-106. TSSCI |
| 15. Kao, D. T., Chuang, S.C., and Wang, S.-M., and Zhang, L. (2013). Message framing in social networking sites. Cyberpsychology, Behavior and Social Networking, 16, 753-60. SSCI |
| 16. Huang, M.C, Wu, H., Chuang, S.C., and Lin, W. (2014). Who Gets to Decide Your Complaint Intentions? The Influence of Other Companions on Reaction to Service Failures, International Journal of Hospitality Management 37, 180-189. SSCI (Corresponding author) |
| 17. Cheng, Yin-Hui, Yen, H. R., Chuang, S.C., and Cheng, C.J.(2013). Product option framing under the influence of a promotion versus prevention focus. Journal of Economic Psychology, 39-402-413. SSCI |
| 18. Cheng, Y.H., Chang, S.S., Chuang, S.C., and, Yu. M.W. (2012). The impact of purchase quantity on the compromise effect: The balance heuristic, Journal of Judgment and Decision Making. 7, 499-512. SSCI. |
| 19. Cheng, Y. H., Chuang, S.C., Huang, M. C. J., Hsieh, W.C. (2012). More than two choices: The influence of context on the framing effect, Current Psychology, 31, 325 - 334. SSCI. |
| 20. Cheng, Y.H., Kao, T.D., Chuang, S.C., and Chen, S. H. (2013). The effect of regulatory focus on conformity behavior. NTU Management Review. 24, 207-231.TSSCI. |
| 21. Chuang, S. C., Cheng, Y. H., and Hsu, C. H. (2012). The influence of suggestions of reference groups in the compromise effect. Journal of Economic Psychology. 33, 554-565. SSCI |
| 22. Chuang, S. C., Cheng, Y. H., Chang, C. J., and Jiang, Y. T. (2013). The impact of self-confidence on the compromise effect, International Journal of Psychology, 48(4), 660-675. SSCI |
| 23. Chuang, S. C. (2013). Time pressure and the endowment effect. Journal of Applied Social Psychology, 43, 4313-4323. SSCI. |
| 24. Chuang, S.C., Kao, D. T., Cheng, Y. H., and Chou, T. A. (2012). The effect of incomplete information on the compromise effect, Journal of Judgment and Decision Making, 7, 196-206. SSCI. |
| 25. Cheng, Y. H., Chuang, S.C., Wang, S.M., and Kuo, S. Y. (2013). The effect of companion’s gender on impulsive purchasing: the moderating factor of cohesiveness and susceptibility to interpersonal influence. Journal of Applied Social Psychology, 43,227-236. SSCI. (Corresponding author) |
| 26. Chuang, S.C., Cheng, Y. H., Wang, S.M., and Cheng, S. Y. (2013). The impact of the opinions of others on variety-seeking behavior. Journal of Applied Social Psychology, 43, 917-927. SSCI. |
| 27. Chang, C. C., Chuang, S.C., Cheng, Y. H., and Huang, T. Y. (2012). The compromise effect in choosing for others. (Corresponding author) |
| 28. Chuang, S.C., Cheng, Y. H., Chang, C. J., and Yang, S. W. (2012). The effect of service failure types and service recovery on customer satisfaction: Mental accounting perspective. The Service Industries Journal, 32, 257-271. SSCI. |
| 29. Ling, I L., Chuang, S.C., and Hsiao, C. H. (2012). The effects of self-diagnostic information on risk perception of internet addiction disorder: Self-positivity bias and online social support. 42, 2111-2136. Journal of Applied Social Psychology. SSCI |
| 30. Cheng, Y. H., Kuan, F. Y., Chuang, S.C., and Huang, C. C. (2011). The Effects of Consumers’ Incidental Emotions on Their Perceptions of Advertised Reference Prices. Management Review (in Chinese), 30(4), 93-115 TSSCI. (Corresponding author) |
| 31. Chuang, S.C., Cheng, Y. H., Chang, C. J., and Huang, M. C. (2012). The fluency of consumer incidental emotion on nine-ending prices. Advances in Consumer Research, 39, 行銷類期刊排名第12 * (among 50) (SSCI in 2005) |
| 32. Chuang, S.C., Cheng, Y. H., Wang, S. M., and Huang, K. S. (2012). The Endowment Effect: Deciding for Oneself versus Deciding for Others. Advances in Consumer Research, 39, 行銷類期刊排名第12 * (among 50) (SSCI in 2005) |
| 33. Chuang, S.C., Cheng, Y. H., Huang, C. C., and Lee, S. C. (2011). The effect of evaluation mode on nine-ending price perception: Separate, Joint, and Sequential Evaluation, Advances in Consumer Research, 38, 行銷類期刊排名第12 * (among 50) (SSCI in 2005) |
| 34. Su, H. J., Chang, C. J., and Chuang, S. C. (2010). The effect of corporate image as an affect heuristic on investors' decision making. Asia Pacific Management Review, 15,453-476. TSSCI. |
| 35. Cheng, Y. H., Kuan, F. Y., Chuang, S.C., and Ken, Y. (2010). Profitability decided by patent quality? An empirical study of the U.S. semiconductor industry. Scientometrics, 82(1), 175-183. SSCI. (Corresponding author) |
| 36. Sun, Y. C., Chuang, S.C., and Cheng, Y. H. (2010). The effect of product familiarity on price discount framing, Advances in Consumer Research, 37,935-937. 行銷類期刊排名第12 * (among 50) (SSCI in 2005) |
| 37. 莊世杰、鄭尹惠、王穗敏 (2010)，產品來源國效應在衝動性購買的影響。企業管理學報，88，23-38. |
| 38. Chuang, S.C., Tsai, C. C., Cheng, Y. H., and Sun, Y. C. (2009). The Effect of terminologies on attitude toward advertisements and brands-consumer product knowledge as a moderator, Journal of Business Psychology, 24, 485-491. SSCI. |
| 39. Chuang, S. C., Kung, C. Y., Cheng, Y. H., and Yu, S. L. (2009). The effects of nine-ending prices and the need for cognition in price cognition. Advances in Consumer Research, 36, 973-974. 行銷類期刊排名第12 * (among 50) (SSCI in 2005) |
| 40. Sun, Y. C., Lin, C. H., Chuang, S. C., and Cheng, Y. H. (2009). The moderating effect of product familiarity on the endowment effect, Advances in Consumer Research, 36, 974-975. 行銷類期刊排名第12 * (among 50) (SSCI in 2005) |
| 41. Yen, H. R. and Chuang, S. C. (2008). The effect of incidental affect on preference for the status quo, Journal of the Academy of Marketing Science, 36 (4), 522-537. (Corresponding author) SSCI. 行銷類期刊排名第5* (among 50) |
| 42. Lin, C. H., Sun, Y. C., Chuang, S. C., and Su, H. J. (2008). Time pressure and the compromise and attraction effects in choice. Advances in Consumer Research, 35, 348-352. 行銷類期刊排名第12 * (among 50) (SSCI in 2005) |
| 43. Chuang, S. C., Kung, C. Y., and Sun, Y. C. (2008). The effects of emotion on variety-seeking behavior. Social Behavior and Personality, 36(3), 425-432. SSCI |
| 44. Chuang, S. C., Kao, D. T., Wu, P. H., and Tsai, C. C. (2007). Aspiration and the compromise effect. Psychological Reports, 101, 1179-1188. SSCI. |
| 45. Lin, C. H., Wu, P. H., Chuang, S. C., and Kao, D. T. (2007). Price as quality or sacrifice cur: Role of goal orientation, Asian Journal of Social Psychology, 10, 179-187. SSCI. |
| 46. Lin, H. M., Kao, D. T., and Chuang, S. C. (2007). Effect of perceived benefits on reluctance to trade. Psychological Reports, 100, 817-826. SSCI |
| 47. Chuang, S. C. and Yen, H. R. (2007). The impact of a product's country-of-origin on compromise and attraction effects. Marketing Letters, 18, 279-291. SSCI. 行銷類期刊排名第11*(among 50) |
| 48. Chuang, S.C. (2007). Sadder-but-wiser or happier-an-smarter? A demonstration of judgment and decision making. Journal of Psychology, 141, 63-76. SSCI |
| 49. Chuang, S.C., and Lin, H. M. (2007). The effect of induced positive and negative emotion and openness-to-feeling in student’s consumer decision making. Journal of Business and Psychology, 22, 65-78. SSCI |
| 50. Chuang, S. C. and Chang, C. L.(2007). The effects of mood and openness-to-feeling trait on choice. Social Behavior and Personality, 35, 351-358. SSCI |
| 51. Chuang, S.C. (2007). The effects of emotions on the purchase of tour commodities. Journal of Travel and Tourism Marketing, 22, 1-13. SSCI |
| 52. 莊世杰、蘇宏仁、張佳榮 (2007)「品牌熟悉度、促銷訊號及認知需求在折扣效果中的干擾角色」，輔仁管理評論，14，1-18。 |
| 53. Lin, C. H., Yen, H. R., and Chuang, S.C. (2006). The effects of emotion and need for cognition on consumer choice involving Risk. Marketing Letters, 17, 47-60. SSCI. 行銷類期刊排名第11*(among 50) (Corresponding author) |
| 54. Lin, C. H., Chuang, S.C., and Kung, C. Y. (2006). The presence of reference price: How value can appear convergent to buyers and sellers. Advances in Consumer Research, 33, 273-241. (Corresponding author) 行銷類期刊排名第12 * (among 50) (SSCI in 2005) |
| 55. Lin, C. H., Chuang, S. C., Kao, D. T., and Kung, C. Y. (2006). The role of emotions in the endowment effect. Journal of Economic Psychology, 27, 589-597(Corresponding author) SSCI |
| 56. Lin, C. H., Kao, D. T., Chuang, S. C. (2006). The persuasiveness of framed commercial messages: A note on marketing implications for the airline industry. Journal of Air Transportation Management, 12, 204-206. SSCI |
| 57. 莊世杰、龔昶元,(2006)，「當期利益最大與長期利益最大化之間的選擇：個人決策中框飾效果與冒險傾向的影響」，管理學報， 23，195-208。TSSCI |
| 58. Kung, C. Y., Yan, T. M. Chuang, S. C., and Wang, J. R. (2006). Applying grey relational analysis to assess the relationship among service quality, customer satisfaction and customer loyalty. IEEE CIS-RAM, Conference Proceedings. EI |
| 59. Kung, C. Y., Yan, T. M., and Chuang, S. C. (2006). GRA to asses the operating performance of non-life insurance companies in Taiwan, The Journal of Grey System, 18, 155-160. SCI, Since 2011 |
| 60. Chuang, S. C. and Kung, C. Y. (2005). The effects of emotions in risk-taking. The Journal of American Academy of Business, Cambrideg, 6(2), 113-117. |
| 61. Lin, C. H. and Chuang, S. C. (2005). The effect of individual differences on adolescents’ impulsive buying behavior. Adolescence, 40, 551-558, (Corresponding author) SSCI |
| 62. 莊世杰、孫衙聰、葉穎蓉、龔昶元、賴志松、許秉瑜 (2005)，「一個ERP系統之建構決定因素的理論探索: 整合制度理論、資源依賴理論、資源基礎理論及交易成本理論之理論模型」，資訊管理學報，12(1)，149-170。TSSCI |
| 63. 林建煌、莊世杰、龔昶元、賴志松,(2005)，「消費者行為中衝動性購買的前因與後果之模型探討」，商管科技季刊，6(1)，47~68。 |
| 64. 莊世杰，2004，「深度匯談促進團隊學習與團隊決策效能之研究」，人力資源管理學報，4，103-133。 |
| 65. 林孟璋、莊世杰、陳貴英(2004.冬季)，「網路零售業顧客忠誠度之研究」，行銷評論，1(2)，111-134。 |
| 66. 莊世杰、賴志松，2004，「企業建構ERP系統之決定因素的理論探索:一個實驗研究」，電子商務學報，6，193-219。TSSCI |
| 67. 林建煌、黃同圳、莊世杰，2003，「一個整合人力資源、組織脈絡與持續性競爭優勢的策略性人力資源管理架構:資源基礎觀點」，商管科技季刊，4，57-70。 |
| 68. 莊世杰、楊仁壽、黃俊祥，2002，「受訓動機與訓練評量三個層次之關係研究」，管理評論，21, 81-102。TSSCI |
| 69. 楊仁壽、莊世杰，2001，「動態決策案例中標的設定與策略輔助效果」，中山管理評論，9, 221-243。TSSCI |
| 項目 |
|---|
| 1. Lee, C., Wang, H., Cheng, Y., and Chuang, S. (2019/10). Does Rejection Make You Feel Better? The Influential Role of Choice Type in Post-purchase Regret, Association for Consumer Research, Atlanta, GA |
| 2. Lee, C., Wang, H., Cheng, Y., and Chuang, S. (2019/10). The Influence of Reference-price Ads’ Formats on Consumers’ Price Perceptions and Buying Intentions. Association for Consumer Research, Atlanta, GA |
| 3. Chuang, S.H. and Cheng, Y.H. (2018 /10). Choice, Rejection, and Context Effects Association for Consumer Research, Dallas, TX. |
| 4. Chuang, S.H. and Cheng, Y.H. (2018 /10). Consistent Price Endings Increase Consumers Perceptions of Cheapness, Association for Consumer Research, Dallas, TX. |
| 5. Chuang, S.C., Cheng, Y.H., and Lee, C. (2015/10). My Imperfection Only Keeping within Myself – the Self Negatively-Accepted Bias, Association for Consumer Research, New Orleans, LA |
| 6. Chuang, S.C., Cheng, Y.H., Lee, C.F., and Chang, S.P. (2014/10). The Influence of Sharing versus Self-use on the Preference for Different Types of Promotional Offers, Association for Consumer Research, Baltimore |
| 7. Cheng, Yin-Hui, Shih-Chieh Chuang, Po-Dong Huang, and Sui-Min Wang (2013/10). The Effect of Guilt in the Service Recovery Paradox, Association for Consumer Research, Chicago, IL |
| 8. Cheng, Yin-Hui, Shih-Chieh Chuang, and Huang, M.C (2012/10) Burger or Yogurt? The Effect of Private Versus Public Consumption Contexts on Indulgent Behavior. Association for Consumer Research. Vancouver.CA. |
| 9. Chuang, Shih-Chieh, Yin-Hui Cheng, Sui-Min Wang, and Kuo-shu Hwang (2011/10). The Endowment Effect: Deciding for Oneself versus Deciding for Others. Association for Consumer Research, St. Louis, MO. |
