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盧龍泉 Long-Chuan Lu

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盧龍泉  Long-Chuan Lu

專任教授
兼  學務長

管理學院436研究室
(05)2720411 ext34311
bmalcl@ccu.edu.tw

教授學歷

美國密西西比大學行銷學博士

研究領域

行銷研究
行銷倫理
資料庫行銷

教授科目

行銷管理
行銷倫理
多變量分析
資料庫行銷

期刊論文

  1. Tai-An Lin & Lu, Long-Chuan (2014), “Elucidating the relationship between moral philosophy and consumer ethical beliefs: A case study of Argentine consumers,” Advance in Management. (Accepted for publication)
  2. Lu, Long-Chuan, Hsiu-Hua Chang, and Alan Chang (2014), “Consumer Personality and Green Buying Intention: The Mediate Role of Consumer Ethical Beliefs,” Journal of Business Ethics. (SSCI) (Accepted for publication)
  3. Lu, Long-Chuan, Ya-Wen Huang and Hsiu-Hua Chang (2014), “Confucian Dynamism, the Role of Money and Consumer Ethical Beliefs: An Exploratory Study in Taiwan”, Ethics & Behavior, 24 (1), 34-52. (SSCI) (In press)
  4. Lu, Long-Chuan, Pin-Lan Chen & Tsai Feng Liu (2013), “Empirical Factors of Cross-Cultural Students’ Aberrant Behavior in E-Consumer Ethics,” Asia Pacific Management Review, 18(4), 427-441. (TSSCI)
  5. Lu, Long-Chuan (2013), “The Effects of Consumer Ethics and Anticipated Guilt on Ethical Intention”, Journal of Environment and Management, 13(2), 37-52. (NSC100-2410-H-194-008)
  6. Chang, Hung-Yu, Pei-Hsien Lee, Chen-Chou Lei, Chun-Wu Tung, Yung-Chien Hsu, Tung-Jung Huang, Long-Chuan Lu, Chun-Liang Lin (2013), “Hyperuricemia Is an Independent Risk Factor for New Onset Micro-Albuminuria in a Middle-Aged and Elderly Population: A Prospective Cohort Study in Taiwan,” Plos One, 8(4), e61450. (SCI，Impact factor=3.730貢獻同通訊作者)
  7. Lu, Long-Chuan, Hsiu-Hua Chang & Shih-Ting Yu (2013), “Online Shoppers’ Perceptions of E-Retailers’ Ethics, Cultural Orientation, and Loyalty: An Exploratory Study in Taiwan,” Internet Research, 23(1), 47-68. (SSCI)
  8. Huang, Chun-Chen, Long-Chuan Lu, Ching-Sing You, & Szu-Wei Yen, (2012), “The Impacts of Ethical Ideology, Materialism, and Selected Demographics on Consumer Ethics: An Empirical Study in China,” Ethics & Behavior, 22(4), 315-331. (SSCI)
  9. 張秀樺，盧龍泉(2012)，「價值共創調節效果之實證研究：以我國文化創意產業為例」，人文暨社會科學期刊，第8卷第1期，47-58頁。
  10. 盧龍泉，林凌華，林泰安(2011)，「老人安養之道德決策」，中山管理評論。(TSSCI)
  11. Wei-Lung Chang, Long-Chuan Lu, Hung-Jen Su, Tai An Lin, and Kuang-Yu Chang (2011), “Mediating Effect of Role Stressors Between Market Orientation and Organizational Commitment,” Social Behavior and Personality. (SSCI)
  12. .Chang, W.L., Lu, L.C., Su, H.J., Lin, T.A., & Chang, K.Y. (2011), “Mediating Effect of Buying Motives between Physical Vanity and Online Compulsive Buying,” African Journal of Business Management, 5(8), 3289-3296.
  13. Chang, W.L., Lu, L.C., Su, H.J., Lin, T.A., & Chang, K.Y. (2011), “The Relationship among Consumer Vanity Trait, Materialism and Fashion Anxiety,” African Journal of Business Management, 5(9), 3466-3471.
  14. Hung-Jen Su, Long-Chuan Lu, & Tai An Lin (2011), “The Mediating Role of Anticipated Guilt in Consumers’ Textbook Piracy Intention”, The Asia Pacific Management Review. (TSSCI)
  15. 盧龍泉，朱家宏，張秀樺(2010)，「虛擬與實際：消費者倫理信念之探討」，環境與管理研究。
  16. .Lu, Long-Chuan & Chia-Ju Lu (2010), “Moral Philosophy, Materialism, and Consumer Ethics: An Exploratory Study in Indonesia,” Journal of Business Ethics, 94(2), 193-210. (SSCI)
  17. Yu, Tai-Kuei, Long-Chuan Lu, & Tsai-Feng Liu (2010), “Exploring Factors That Influence Knowledge Sharing Behavior via Weblogs,” Computers in Human Behavior, 26(1),32-41. (SSCI)
  18. Chang, Hung-Yu, Chun-Wu Tung, Pei-Hsien Lee, Chen-Chou Lei, Hsun-Hao Chang, Hsueh-Fang Yang, Long-Chuan Lu, Ming-Chung Jong, Chiu-Yueh Chen, Kuei-Ying Fang, Yu-Shiu Chao, Ya-Hsueh Shih, & Chun-Liang Lin (2010), “Hyperuricemia as an Independent Risk Factor of Chronic Kidney Disease in Middle-Aged and Elderly Population,” The American Journal of the Medical Sciences, 339(6), 509-515. (SCI，impact factor 1.36)
  19. 張秀樺，盧龍泉(2010)，「學齡兒童課後托育之產品開發決策：運用聯合分析法之實證研究」，服務業管理評論，8，71-99頁。
  20. 洪大翔，盧龍泉，何雍慶，(2010)，「高等教育學生選校決策模式建構之實證研究」，教育政策論壇，13(1)，1-43頁。(TSSCI)
  21. Chang, Wei-Lung, Long-Chuan Lu, Hung-Jen Su, Tai-An Lin and Kuang-Yu Chang (2010), “The Influence of Consumer Self-Concept, Vanity Trait on Materialism among Taiwanese College Female Students,” International Journal of Business and Strategy, 11(1), 67-91.
  22. Chang, Wei-Lung, Long-Chuan Lu, Hung-Jen Su, Tai-An Lin and Kuang-Yu Chang (2010), “Money Attitude, Materialism and Compulsive Buying Intentions,” Journal of Global Small and Medium Enterprise, July.
  23. 張威龍，盧龍泉，蘇宏仁，林泰安，張光宇（2010），「金錢態度、虛榮特性與衝動性購買關係之研究」，全球管理與經濟期刊，第六卷，第一期，1-24頁。
  24. Pei-Hsien Lee, Yung-Chien Hsu, Chun-Wu Tung, Hsun-Hao Chang, Ming-Chung Jong, Chiu-Yueh Chen, Kuei-Ying Fang, Yu-Shiu Chao, Ya-Hsueh Shih, & Chun-Liang Lin (2009), “Regional Variations in the Middle-Aged and Elderly Population With Late-Stage Chronic Kidney Disease: A Community-Based Population Survey in Chiayi County, Taiwan,” Acta Nephrological, 23(2), 103-109.
  25. 洪大翔，盧龍泉，何雍慶，(2009)，「高等教育選校行為模式建構之探討」，管理實務與理論研究，3卷第一期，116-135頁。
  26. Lee, Pei-Hsien, Hung-Yu Chang, Chun-Wu Tung, Yung-Chien Hsu, Chen-Chou Lei, Hsun-Hao Chang, Hsueh-Fang Yang, Long-Chuan Lu, Ming-Chung Jong, Chiu-Yueh Chen, Kuei-Ying Fang, Yu-Shiu Chao, Ya-Hsueh Shih, & Chun-Liang Lin (2009), “Hypertriglyceridemia: An Independent Risk Factor of Chronic Kidney Disease in Taiwanese Adults,” The American Journal of the Medical Sciences, 338(3), 185-189. (SCI，impact factor 1.36)
  27. Lei, Chen-Chou, Hsueh-Fang Yang, Long-Chuan Lu, Hung-Yu Chang, Pei-Hsien Lee, Yung-Chien Hsu, Chun-Wu Tung, Hsun-Hao Chang, Ming-Chung Jong, Chiu-Yueh Chen, Kuei-Ying Fang, Yu-Shiu Chao, Ya-Hsueh Shih, & Chun-Liang Lin (2009), “Regional Variations in the Middle-Aged and Elderly Population With Late-Stage Chronic Kidney Disease: A Community-Based Population Survey in Chiayi County, Taiwan,” Acta Nephrological, 23(2), 103-109.
  28. 何雍慶，盧龍泉，呂佳茹，涂嘉峪，(2007)，「以房屋仲介業加盟總部觀點探究連鎖加盟關係—代理理論與交換理論之整合模式」，長庚科技學刊，7，101-122頁。
  29. Blodgett, F. G., Long-Chuan Lu, G. M. Rose, and Scott J. Vitell (2001), ” Ethical Sensitivity to Stakeholder Interests: A Cross-Cultural Comparison,” Journal of the Academy of Marketing Science, 29(2), 190-202. (SSCI)
  30. Long-Chuan Lu (2001), “Industrial Product Deletion Decision: An Application of Artificial Neural Networks in Marketing,” Journal of Environment and Management, 2(Dec), 51-72.
  31. Lu, Long-Chuan, Gregory M. Rose, and Jeffrey G. Blodgett (1999), “The Effects of Cultural Dimensions on Ethical Decision Making in Marketing: An Exploratory Study,” Journal of Business Ethics, 18, 91-105. (SSCI)
  32. Aiken, Milam, Daeryong Kim, Chi Hwang, and Long-Chuan Lu (1995), "A Korean Group Decision Support System," Information and Management, 28(5), 303-310. (SSCI).

研討會論文

  1. Long-Chuan Lu, Hsiu-Hua Chang & Shih-Ting Yu (2011), “The Role of Individualism and Collectivism in Consumer Perceptions toward e-Retailers’ Ethics,” The Proceedings of the 2011 International Conference on Information Management, Innovation Management and Industrial Engineering, November 26~27, Shenzhen, China.
  2. Long-Chuan Lu, Ya-Wen Huang & Hsiu-Hua Chang (2011), “Consumer Ethical Beliefs in Taiwan: The Role of Confucian Dynamism,” The Proceedings of the International Conference on Organizational Innovation, July 27~28, Kuala Lumpur, Malaysia.
  3. Long-Chuan Lu, Hsiu-Hua Chang & Shih-Ting Yu (2011), “Consumer ’s Perceptions Gregarding the Ethics of Online Retailers: The Role of Cultural Orientation and Consumer Loyalty," 第六屆流通與全球運籌論文研討會論文集，五月。
  4. Lu, Long-Chuan, Zi-Hwaw Chang & Hsiu-Hua Chang (2011), “Consumer Ethics: the Roles of Individualism, Attitude toward Business and Loyalty Proneness in Green Product Buying Intention,” The Proceedings of 2011 International Conference in Management Sciences and Decision Making, 21 May, Taipei, Taiwan.
  5. Lu, Long-Chuan, Hsiu-Hua Chang & Ya-Wen Huang (2010), “The Effects of the Personal and Cultural Characteristics on Consumer Ethics,” New Paradigms of Management - The 9th Annual Academic Conference, 5 November, Taipei, Taiwan.
  6. Lu, Long-Chuan & Tai An Lin (2010), "Developing a Marketing Measure for Energy Saving Solutions," The Proceedings of BAI 2010 International Conference on Business and Information, 5-7 July, Kitakyushu, Japan.
  7. 何雍慶，盧龍泉，張秀樺，民國99年，「價值共創角色扮演之實證研究：以我國文化創意產業為例」，2010產業創新與科技管理研討會，01/23，P. 273-282，國立屏東科技大學，屏東。(榮獲年度最佳論文獎)
  8. 盧龍泉，朱家宏，謝宇欣，丘富元，張秀樺，民國98年，「一般消費倫理與網路消費倫理之比較與探究」，2009創新與管理國際學術研討會(ICIM2009)，12/11，P. 708-724，實踐大學，台北。
  9. 盧龍泉，張秀樺，林肇鴻，劉銘隆，謝宇欣，民國98年，「學童家長對學齡兒童課後托育偏好之實證研究」，2009創新與管理國際學術研討會(ICIM2009)，12/11，P. 971-980，實踐大學，台北。
  10. Lu, Long-Chuan, Hung-Jen Su, & Tai An Lin (2009), “The Study of the Relationship between Moral Philosophy and Consumer Ethical Beliefs: A Case Study of Argentinean Consumers,” The Proceedings of 2009 Hawaii International Conference on Social Science, June 4-7, Hawaii, USA.
  11. Su, Hung-Jen, Long-Chua.n Lu, & Tai An Lin (2009), “Factors Influencing Ethically Questionable Behavior: A Case of Textbook Pirating by Taiwanese College Students,” The Proceedings of 2009 Hawaii International Conference on Social Science, June 4-7, Hawaii, USA.
  12. Ta-Hsiang Hung, Yung-Ching Ho, Long-Chuan Lu (2008), “Preliminary Research Model of Market-Driven Product Strategy for Taiwan Top Global Brands,” The Proceedings of 2008 International Joint Conference on e-Commerce, e-Administration, e-Society, and e-Education (e-CASE), March 27-29, Bangkok, Thailand.
  13. Lu, Long-Chuan & Chia-Ju Lu (2007), “The Exploration of Consumers’ Ethical Judgments in Indonesia,” The Proceedings of 2007 Academy of Marketing Conference, July 3-6, Surrey, UK.
  14. 盧龍泉、蔡明叡、陳宜欣、呂佳茹，2006，「2006年電子商務與數位生活」，2006年電子商務與數位生活研討會。
  15. 盧龍泉，陳建興，呂佳茹，蔡明叡，民國95年，「家長角色介入對大學生信用卡消費行為之影響」，國立中正大學第七屆中小企業管理研討會論文集，5/26，734-747頁，國立中正大學，嘉義。

研究獎勵

  1. 榮獲國立中正大學一○二學年度『管理學院研究優良教師獎』。
  2. 榮獲國立中正大學一○一學年度『管理學院研究優良教師獎』。
  3. 榮獲國立中正大學一○○學年度『管理學院研究優良教師獎』。
  4. 榮獲中華企業倫理教育協進會研究獎助。
  5. 榮獲國立中正大學九十學年度『管理學院研究優良教師獎』。
  6. 榮獲國科會八十九學年度甲種研究獎勵費。
  7. 榮獲國科會八十七學年度甲種研究獎勵費。
  8. 榮獲國科會八十六學年度甲種研究獎勵費。

其他得獎紀錄

  1. 榮獲中華民國管理科學學會「第六屆企業倫理教育紮根計劃」獲獎教師， 獎金壹拾萬元整，民國九十九年九月。
  2. 榮獲中華民國管理科學學會「第三屆企業倫理教育紮根計劃」獲獎教師， 獎金壹拾萬元整，民國九十五年九月。
  3. 榮獲中華民國管理科學學會「第一屆企業倫理教育紮根計劃－企業倫理教 師選拔活動」「生動個案獎」，獎金三萬元整，民國九十五年二月。
  4. 榮獲中華民國管理科學學會「第二屆企業倫理教育紮根計劃」獲獎教師， 獎金壹拾萬元整，民國九十四年九月。
  5. 榮獲中華民國管理科學學會「第一屆企業倫理教育紮根計劃」獲獎教師， 獎金壹拾萬元整，民國九十三年九月。
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